rara & BMW: Europe’s First In-Car On Demand Music Streaming Service

rara & BMW: We are Europe's First In-Car Music Service

rara expands Europe’s first in-car on-demand music streaming service across the BMW range

• BMW Online Entertainment with rara is Europe’s first in-car on-demand music streaming service – no need to plug in a smartphone
• rara’s in-car music streaming service now available in across the BMW model range in the UK, Germany, France, Italy, the Netherlands
• rara gives you access to over 22 million tracks + over 200 curated music channels to stream and download to your BMW
• Take your music with you: rara for BMW Online Entertainment includes access to rara’s music apps for web, iOS, Android, Windows 8 PCs and tablets

6th December 2013 – London – Music streaming service rara and BMW announce an expanded partnership to bring Europe’s first in-car on-demand music streaming service to virtually all new BMW models. Available through the BMW ConnectedDrive Online Entertainment service , rara is now available across the BMW range.

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“BMW Online Entertainment with rara represents a step change in the way we consume music in the car; no more scratched CDs or dusty old tapes in the glove compartment, no more having to plug in your mobile. Just stream all the music you want, direct to your car with rara,” said Jez Bell, CEO of rara.

As the latest addition to the BMW ConnectedDrive portfolio, rara lets users play all their favourite music from a rapidly expanding library of over 22 million songs or sit back and enjoy hundreds of music channels curated by rara’s music experts. Music streams directly through an embedded SIM card in the head unit and is automatically saved onto the in-car hard drive. It is the first in-car music streaming service in Europe that isn’t powered by a smartphone or dongle.

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BMW drivers streaming music to their car with rara can also access their music on any connected device; on their smartphone, computer and tablet through rara’s apps for iPhone, iPad, iPod Touch, Android and Windows 8 devices as well as on the rara.com web streaming service.

As BMW’s first music service partner for Online Entertainment, rara was initially introduced in the BMW 5 Series earlier this summer and is available as a £325/€390* optional feature providing unlimited access to millions of songs even when you drive into another country – with unlimited data roaming for music across UK, France, Germany, Italy, The Netherlands and Spain.

*Valid for a one-year period, with optional renewal thereafter, rara with BMW Online Entertainment is currently available to purchase at BMW dealerships in the UK, Germany, France, Italy and the Netherlands.

About rara
rara is a music streaming service providing on-demand access to the world of music. Designed for the mass market, rara provides an easy to use streaming service where you don’t have to be a music or technology expert to sit back and enjoy music from our millions of available tracks and hand curated channels.

Live in 32 countries, across Europe, the Americas, Asia Pacific and Africa, rara streams music on-demand to any PC or Mac via the web at rara.com and to rara apps for iPhone, iPad, iPod Touch, Android mobiles and tablets, Windows 8 PCs and tablets. rara is also available in-car with BMW Online Entertainment for ConnectedDrive, available in all new 1-7 Series BMWs including M Series vehicles and the BMW X5.

rara’s music catalogue of over 22 million tracks is licensed by all of the major music labels; Universal Music Group, Sony Music Entertainment, EMI Music and Warner Music Group, global rights agency Merlin and leading independent digital distributors The Orchard, INgrooves, Believe Digital, [PIAS] and VidZone Digital Media and CDBaby.

Founded in December 2011, rara is provided by rara media group limited, a private company headquartered in London. rara is powered by digital music service provider Omnifone.

Further information:
Tim Hadley rara +447976410001 thadley@rara.com

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