rara announces Toshiba partnership, 320kbps Dolby Pulse high quality audio and service enhancements


  • rara preloaded onto millions of Toshiba Windows 8 PCs and tablets across Australia, New Zealand and Hong Kong
  • Dolby Pulse 320kbps high quality audio streaming introduced
  • Redesigned Android app launched
  • 2 million tracks licensed from independent label CD Baby; rara catalogue expanded to over 22 million tracks
  • New rara web, iPhone, iPad and Windows 8 apps features launched including Facebook log-in and in-app playlist creation 

11th October 2013, London – Music streaming service rara today announces a partnership with Toshiba that will see the rara Windows 8 music app pre-loaded on millions of Toshiba PCs and tablets across Australia, New Zealand and Hong Kong. rara also announces a raft of upgrades to its music apps including the introduction of Dolby Pulse 320kbps high quality audio streaming, an expanded music catalogue of 22 million tracks and a licensing deal with independent label CD Baby.

“The addition of high quality HD audio from Dolby Pulse, enhanced apps and more great music from CD Baby is part of our ongoing programme of updates, making it easier to enjoy the music you love seamlessly across all your devices with rara,” said rara CEO Jez Bell.  “Our partnership with Toshiba brings rara’s innovative Windows 8 app to millions of Toshiba PC users across Hong Kong, Australia and New Zealand.”

Toshiba APAC partnership

rara has signed a music partnership deal with Toshiba to preload the rara app onto millions of Toshiba Windows 8 laptops, tablets and convertibles including Toshiba Satellite, Tecra, All-in-One PC (AIO), Portégé, Satellite Pro, Qosmio devices in Australia, New Zealand and Hong Kong.  rara will have prime positioning on Toshiba Windows 8 devices.

Toshiba is the third PC manufacturer to partner with rara for music streaming.  HP and Lenovo partnerships were launched in December 2011 and October 2012 respectively.

Android app

rara’s Android app has been completely redesigned for Android’s Ice Cream Sandwich and Jellybean operating system. With its new tile-based interface, the rara Android app makes discovering new music as simple as answering a call. An app update with high quality audio will follow in the coming weeks.

Dolby high quality audio streaming

rara’s music streaming app today introduces high quality audio streaming using Dolby Pulse at a bitrate of 320kbps. 

“At 320kbps, rara delivers superior sound quality; Dolby Pulse is the best format for music streaming as it uses extremely efficient encoding algorithms to convey more of the artists’ original studio recording,” continued Bell. 


The updated rara.com music streaming service for web browsers now features high quality audio streaming.

iOS app

Updated rara iPhone and iPad apps now include in-app playlist creation, high quality audio streaming and support for iOS7.  rara’s iOS apps store your music on device so that you can listen even when offline with users able to select audio quality preferences and music storage limits in-app.

Windows 8 app

Windows 8 users can now try out rara before signing up in ‘Preview mode’ which provides access to the app with 30 second track previews.

As well as high quality audio, the latest rara Windows 8 app makes it easier than ever to build and manage your music experience with full drag-and-drop playlist creation and editing. Enhanced use of Windows 8 swipe features give easy access to rara playlist and play queue functions from Windows 8 App and Charms bars.

22 million tracks

rara now has an international music catalogue of over 22 million tracks available to stream on-demand having licensed 2 million tracks from independent label aggregator CD Baby.

“rara users around the world now have access to the millions of tracks provided by tens of thousands of artists who use CD Baby to distribute their music,” said CD Baby President Brian Felsen.  “CD Baby brings a wide range of repertoire to the rara catalogue including albums from artists ranging from hip-hop sensation Macklemore to indie-pop chanteuse Ingrid Michaelson.”

Feature enhancements

rara users in all 32 countries can now log in with Facebook and enjoy high quality audio streaming on the rara.com website and mobile apps.  Users can also pay with Paypal in 12 countries; UK, Canada, Hong Kong, France, Sweden, Italy, Netherlands, Spain, Germany, Belgium, Switzerland, Norway.


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