rara.com at the HP Winter Summit 2011

A great day of discussion and demonstrating of rara.com at the HP Winter Summit in Saas Fee, Switzerland. 50 bloggers from around Europe gathered to hear about all things new. We were able to demo rara.com just as it went live at 2pm CET. It was met was lots of interest and positive feedback and plenty of discussion about the digital music market. After so much time in development it was very rewarding to share the service with such a select bunch of tastemakers and early adopters. We hope to publish some blogger playlists in the service within the next few days. It feels like rara.com has gone boom! Overnight. I am writing this in between the demo sessions and this evenings drinks where the music will be playing because that is what it is all about after all, good music, whenever you want it.

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